Do you ever notice when our president sends out a tweet and the markets spike/drop almost instantly, or within seconds of news going public, millions of shares are being traded based off what was said or done? Are investors staring at twitter 24⁄7 ready to hit buy or sell? The answer, of course, is no, but algorithms programmed with NLP (natural language processing) scripts are. Sentiment analysis from tweets, social media postings, press releases, surveys, reviews, transcripts and many more occur millions of times every day.